Life Lessons from a Creative Entrepreneur

November 17, 2025

Thirty-five years of building brands taught me so many things, but it also came at a cost. When I turned 50, I realized that I needed to make significant personal changes to continue to thrive professionally, and I rolled up my learnings in my new book GROW or FOLD.

My book is now available for preorder here and if you order now, you will be invited to a free one-hour workshop where I share how to drive Midlife transformation.

I am inspired to help people and I am certain that you will find GROW or FOLD compelling.

Matt Ross

Matt Ross is the Founder of One River School of Art + Design. Since 2012, One River has grown from one location in Englewood, NJ to fifteen schools in six states with a goal to “transform art education” across America. Prior to One River School, Matt was the CEO of School of Rock, where he built the company into the world leader in music education for kids. Prior to his experience with School of Rock, Matt held a variety of management positions in broadcasting, working for diverse media companies such as Clear Channel, CBS and Viacom. He is also active in promoting Autism awareness and supporting emerging artists and is passionate about collecting Contemporary Art with a focus on painting, mixed media and drawing.