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Folk Art Jersey Style

By Matt Ross

Folk art is a category that Wikipedia describes as: “art produced from an indigenous culture or by peasants or other laboring tradespeople. In contrast to fine art, folk art is primarily utilitarian and decorative rather than purely aesthetic.” In today’s art world, it is super hard to receive credibility from…

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Three Words

By Matt Ross

Describe your business in three words.  It’s hard to do.  I loved when Nike tackled it with Just Do It.  My background and roots are in marketing and advertising and I have always felt that simplicity sells. Recently we made a cool video where we asked our students to describe One River…

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