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Abbey Road

By Matt Ross

Not sure what comes to mind when I say “Abbey Road,” but my gut is that 99.9% of Americans think of the epic Beatles Album.  Interestingly, Abbey Road may be their most well known record but most Beatles fans suggest it was not their best…Sgt. Peppers and Revolver tend to flip-flop in the…

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Hillary Clinton

By Matt Ross

Ah, now that I got your attention, I am not talking politics. I would never be so crazy to go there in this forum! But, I do want to talk about something that fascinates me about all of the people who run for office: the conviction to do what they…

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Pour Your Heart Into It

By Matt Ross

Sometimes I go into a Starbucks and scratch my head. How do they maintain their business when they charge too much, their lines are too long, the wait is too long and the coffee is too bitter? Then I stop and remind myself that they are brilliant marketers, they have…

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