Your Elevator Pitch
What is One River?
People often ask me: “what is One River?” At that moment I think about what I was taught early on in sales training about an “elevator pitch”. In essence, an elevator pitch is how you would describe your service during the duration of one elevator ride with someone. The problem is today we have less patience….need to get it by the time you get to the first floor.
Hip, Suburban Art Center. That sorta tells who we are but it doesn’t completely say what our mission is and what we do. Lifelong Creative Learning is at the core of our mission for One River School while we build One River Gallery into the premier contemporary art gallery in New Jersey.
When Nike switched to “Just Do It” as a slogan, it changed the game for marketers to think about getting their message out fast. No need to waste time and energy…own a brand hill that is valuable and be commanding and sharp. Ok, mine was a little wordy but we are still getting people acquainted with us for the first time so be patient. That took us to the 4th floor.
EMP: we are teaching Electronic Music Production here this summer.
Pre College: Portfolio Programs for college bound art students begin in July
Adult Intensives: One week digital classes
Oh, sorry, I have to get back on the elevator. I forget to say “Creative Summer Camps in Art and Design.”
Monday, February 18, 2013
